09 August, 2012

Naming Rights

It’s almost become a bit of a cliché to say that federal Labor’s biggest problem is not so much their policies but the fact that they couldn’t sell an ice cream on Bondi beach in January — or whatever other metaphor you choose to apply. One of their problems is in naming or, dare I say, branding their policies...

And if you'd like to read the rest of this piece, you can find it at The King's Tribune here:

If you're a subscriber, you can read it immediately.  If you're not a subscriber, well, you might have to look into that. 

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