Because you’re a woman,

Because you’re a woman, you have needs that are different.

At Bic, we understand the different needs of a woman. That’s why engineers at the Bic Institute have developed a range of products especially for women.

These products feature the same familiar Bic shape, the same quality Bic ink and the ball point we all know and love, but presented in a gentler coloured tube, perfectly suited for dotting an i with a heart.

Finally, a pen for women from a company that understands women. We know you’ll love new Bic Cristal for Her, because no-one knows women like Bic.