Return to the Chocolate Factory

Now that we’ve had the Wonka back-story prequel, we need Return to the Chocolate Factory.

It’s twenty years later. Charlie is now in his 30s and convinced he’s a visionary genius for having inherited a successful business based on other people’s inventions and cheap labour.

He has shut down all the fun parts of the factory because there’s no profit margin, moved production offshore, and the Oompa-Loompas now live in a refugee camp. He also changed the name of the company to BucketCo.

Convinced of his own infallibility, Charlie makes a series of increasingly bizarre decisions, including a chocolate bar in the shape of a dong (coz LOL!), and the slogan “Suck a Bucket today!”

However, it’s when he decides to turn the Everlasting Gobstopper into a monthly subscription model that the market really turns against him. Children who don’t pay the $12 per month Gobstopper subscription are expected to return their candy or have it forcibly repossessed. The movie opens with a scene of a poor child having the candy pulled from her mouth.

The backlash earns him the derisive nickname of Chuck Bucket. Incensed at the disrespect, Charlie uses his massive wealth (which exists mostly in chocolate supplies and a currency of his own invention, BucketCoin) to sue anyone who uses the name and buy out any media that transmits it.

This leaves Charlie low on liquid assets and he considers a merger with Slugworth who has come to realise that flattery is the best way to finally get his hands on the Wonka trade secrets.

Meanwhile, Willy Wonka, now dying and seeking to atone for exploiting minorities, decides it’s up to him to save the factory and Charlie from himself.

Warner Bros, call me!