Tim Tams
Perhaps the ultimate example of getting it right the very first time.
First, you take a biscuit (or cookie, if you’re American) along the lines of a Malt or a Malt-O-Milk. On its own, one of the most boring biscuits this side of Milk Coffee. But glue two of them together with some chocolaty icing and dunk the whole shebang in chocolate (milk or dark – we’re ecumenical) and you’ve got one of the closest things to perfection on God’s brown Earth.
You can make it different for sure, by adding some mint oil or berry flavour, but you will never make it better. Don’t add gooey caramel. One of the many beauties of the Tim Tam is they are not gooey. Who in their right mind looked at this pinnacle of human achievement and said, “Needs to be gooier”? Evidently, many people are not in their right mind and said just this.
Double coated? Too much of a good thing. Now you’re in the realm of a slab of chocolate with a bit of biscuit hidden inside. Fair enough if you’re into that kind of thing but a Tim Tam it ain’t.
“But Bill!” you cry, “These varieties are all very popular. Explain that, smartarse!”
I can and I will with one little acronym: FOMO. You’re sure they can’t possibly be better than the original, but how can you be certain? You have to try them to prove it to yourself.
Just as the Amish build a deliberate mistake into each of their quilts because only God is perfect, the original Tim Tam remains just one step away from perfection: The regular package contains eleven pieces. Did you notice the deliberate mistake? Eleven is a prime number! The only way to evenly share a packet of Tim Tams is one each among eleven people, or eleven each among one person.
Wait a sec! Maybe they are perfect after all!
Oreos
America’s favourite sandwich cookie which has taken over the world makes the same mistake Tim Tams do.
Start with two chocolate (or at least very dark brown to give the impression of chocolate) biscuits (oh, alright then, cookies) and bind them together with creamy vanilla-ish substance so close to the edge of being describable as ‘food’ that even the manufacturers are content to simply call it “stuff.” That’s it. Job done. Meet you after 5 to count our profits.
Oh no, we have to introduce varieties. Like the double stuff, which is closer to 150% than 200%, which messes up the ratio. Or the inside-out, with vanilla cookies around brown stuff. Now let’s put the brown stuff inside the brown cookies. Or we’ll do half and half, brown and white. Maybe add fruit flavours. Hell, why not go the full double-down and stick one between a couple of chicken tenders?
If any of these had been a good idea, they would have done that first. But they didn’t and we all know why.
M&Ms
As a Gen-X Australian, I grew up with
Smarties as the default when it comes to sugar-coated pellets of chocolate. M&Ms seemed like the knock-off when they invaded in the 80s. I am willing to concede the match now.
However, M&Ms need to concede the fact there’s only so much you can do with this model.
First, they added peanuts. I guess that’s okay if you need a protein hit with your sugar rush but I never got it.
Then there came crispy M&Ms. I have to grant them this. The idea that sugar-coated chocolate could be improved by hiding a rice bubble inside sounds ridiculous. In fact, it
is ridiculous. But I have to admit, they are the best.
Beyond this though, they need to stop. Coconut or honeycomb M&Ms just mean the disappointment melts in your mouth, not in your hand. And candy corn M&Ms prove that just because two things might be great on their own, doesn’t mean they ever should be combined. I love chocolate, I love vegemite. I have never wanted to taste the two together. (see below)
Smarties have never tried this. They were named well. Plus, they come in purple!
Twisties
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Stop this. Now!
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There are many versions and shapes of cheese flavoured fried rice starch – Cheezles, Cheetos, et al. Twisties said, bugger the shape, just squeeze that shit straight into the oil and let it come out however. We’ll make the flaw the feature! And we’ll do a chicken flavour to start fights all over the country about which is better, proving we’re a national icon.
So far, so tasty. And every once in a while, they’ll do a barbecue or hot & spicy flavour which fits inside their brief.
But who said the only way to make Twisties better would be to make them taste like a strawberry doughnut? Nobody has ever been that stoned, to either think of it or consider eating them. You’re taking the piss, Twisties. Stop it!
Vegemite
Vegemite is another food which divides people. You either love it, or you’re wrong.
This section is not about trying to improve vegemite, but trying to improve things
with vegemite.
Nobody over 5 eats vegemite directly from the jar. It is, by its nature, an additive. You can add it to toast, to sandwiches, to cheese, to crackers, to gravy, to anything you like. So, if you want to add it, you will.
We may have become so soft as a species that a 6-hour internet outage can ruin everyone’s week, but we are not yet so dependent that we can’t add our own vegemite thank you very much!
If anyone was ever high enough to want to add vegemite to
chocolate, to
Shapes, to a
roast chicken (I am not making any of these up), then they would. And in the cold light of morning, they would then keep their shame and regret to themselves.
